Current State of Entertainment Portals

Current State of Entertainment Portals

As user expectations rise and web usage shifts to mobile, entertainment portal providers are evolving to take advantage of new platforms.

  • Portal revenue is declining as a result of fewer users visiting on a regular basis
  • Browsers are more stringent on 3rd parties setting the user’s browser homepage
  • The legacy technology most portals are built on won’t allow for timely change
  • Portal experiences are not optimized for mobile and are inconsistent between device types
  • Portals need to find a balance of revenue and user experience
  • Dated technology and ad-heavy experience causes slow performance and poor stability
  • The typical portal user is coming to the site to access their email
  • Fewer people are using their ISP provided email as their primary email address

Solekai’s objective is to exceed the revenue goals set by our customers while delivering a modern, user-first experience that is built on state of the art technology that enables change.

To learn more, please contact us at 858.439.1900.

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